BOOK PUBLICITY | PUBLISHING
Marketing | Promotion
Full-service public relations agency with thirty plus years of experience in book publicity, publishing, and more.
Cindy Birne Public Relations is a full-service agency with over thirty years of experience centered around book publicity, marketing, promotion, and publishing. We have represented bestselling authors including thought leaders, diplomats, historians, CEOs, business executives, sports journalists, news journalists, physicians, prosecutors, coaches, cookbook authors, and children’s book sports in various strategic endeavors including media placements in high-profile national media and industry outlets. In coordination with our book publishing and publicity efforts, we have implemented numerous marketing and promotional campaigns that have served our clients well.
As our agency’s architect, Cindy Birne has a reputation as a tenacious publicist with irrepressible energy and enthusiasm that has established her as an expert in her field.
Cindy Birne Public Relations is a full-service agency with over thirty years of experience centered around book publicity, marketing, promotion, and publishing. We have represented bestselling authors including thought leaders, diplomats, historians, CEOs, business executives, sports journalists, news journalists, physicians, prosecutors, coaches, cookbook authors, and children’s book sports in various strategic endeavors including media placements in high-profile national media and industry outlets. In coordination with our book publishing and publicity efforts, we have implemented numerous marketing and promotional campaigns that have served our clients well.
As our agency’s architect, Cindy Birne has a reputation as a tenacious publicist with irrepressible energy and enthusiasm that has established her as an expert in her field.
Media Coverage:
Services
Publishing
ConsultantAdvisory
Whether you are a published author or a new author with a story to tell, we help guide authors through the publishing process.
Customized Publicity
What's the point of having a book if no one knows it exists?Marketing Campaigns
Every campaign is strategically designed and customized target specific to a client’s needs, goals, and desires for their book project. We will devise a strategic game plan based on your specific topic and goals to ensure success.
Celebrity Book Endorsements
High-ProfileBook Forewards
We have an extremely high success record in securing high-profile celebrity endorsements from international celebrities, diplomats, politicians, corporate titans, NY Times bestselling authors, high-profile athletes, sportscasters, professional and collegiate athletic coaches, athletic directors, radio and TV personalities, actors, musicians, directors, producers, renowned physicians, motivational and self-help gurus, high profile lawyers, respected pastors, corporate organizations, institutes and associations, environmentalists, famous chefs, philanthropists, professors and journalists among others reaching across all book genres.
Press Kits
Stand Out MessagesOutreach
Press kits provide members of the media, book reviewers, book buyers, bookstore managers and event planners with valuable information they need to know about a book and the author. Our team will create a professional press kit that includes a hi-res cover image, author head shot, author bio, book summary, social media platforms, talking points, endorsements, and sales sheet information. Press kits are equally valuable for guest speaker outreach and website content.Press Releases
PR Web ReleasesPR NEWSWIRE
Press releases are sent to members of the media and book review editors to generate awareness about a forthcoming book as well as for story, interview, chapter excerpt, or guest contributor consideration. Media “hit lists” are customized target specific to members of the media who cover a specific topic, and thereafter, press releases are sent to announce the official launch of a new book. PR Web releases serve to establish an online news presence about a new book. A PR Newswire is another option.
National Book Reviews
SubmissionsAdvanced Readers Copy
Galley copies or what is known in the publishing industry as the ADVANCED READERS COPY (ARC) of a book are sent to top national book reviewers 3-6 months in advance for book review consideration. Reviewers include but are not limited to: Publishers Weekly, BookLife-Indie (a division of Publishers Weekly for independent books), Kirkus Reviews, Library Journal, Foreword Reviews, Book Page, and BookList. Cover letters and press kit material information in support of a title accompany each mailing. In some instances, a digital copy of the book interior and cover image can be submitted directly to the review outlet
Media Outreach
High Profile Global, National, Regional, and Local Media OutletsMedia Placements
Media coverage plays an important role in bringing awareness to your story, your book or event. We work directly with members of the media to successfully secure media placements in high-profile industry outlets on a national, regional, local, and global level. This includes print, broadcast, online, and podcast programming. The key to everything is follow-up, follow-up, follow-up. We go the extra mile on behalf of clients by providing members of the media with as much information as possible to secure and enhance guest segments, interviews, and story coverage. Once an interview or guest segment has been booked, we coordinate all activity including studio bookings and car service for clients as needed.
Services
Publishing
ConsultantAdvisory
Customized Publicity
What's the point of having a book if no one knows it exists?Marketing Campaigns
Celebrity Book Endorsements
High-ProfileBook Forewards
Press Kits
Stand Out MessagesOutreach
Press Releases
PR Web ReleasesPR NEWSWIRE
National Book Reviews
SubmissionsAdvanced Readers Copy
Media Outreach
High Profile Global, National, Regional, and Local Media OutletsMedia Placements
Navigating the Publishing | Publicity | Marketing | Promotion Process
Navigating the publishing industry can be overwhelming. Cindy Birne PR offers you in-depth insight to better understanding the journey. Whether you are a published author or a new author with a story to tell, we help guide authors through the publishing process. We will assist you with editorial evaluation, manuscript development, introduction to writers to help you get your story told, top editors, cover designers, website designers, publisher outreach and literary representation.
Cindy Birne PR represents bestselling authors including thought leaders, diplomats, historians, CEOs, business executives, sports journalists, news journalists, physicians, prosecutors, coaches, cookbook and children’s book authors in various strategic endeavors including media placements in high-profile national media and industry outlets.
Royalty & Independent Publishers
University Presses
University Presses
Our agency works with royalty publishers including Hachette Group, Crown, Grand Central Publishing, Penguin Random House, Simon & Schuster, St. Martin’s Press, Clarkson-Potter, and Basic Books. We also work with independent publishers, Christian book publishers, and university presses including Cornell University Press.
Cindy Birne PR has collaborated with publisher’s in-house publicity and marketing teams to help enhance efforts in support of new titles by authors we represent. We work directly with members of the media including writers, editors, journalists, designers, book reviewers, bookstores, and bookstore buyers. In addition, we collaborate with talent agencies while also collaborating with major motion picture studios including Fox Searchlight Pictures and Paramount Pictures on select cross-promotional events.







































































































