BOOK PUBLICITY | PUBLISHING

Marketing | Promotion

Full-service public relations agency with thirty plus years of experience in book publicity, publishing, and more.

Cindy Birne Public Relations is a full-service agency with over thirty years of experience centered around book publicity, marketing, promotion, and publishing. We have represented bestselling authors including thought leaders, diplomats, historians, CEOs, business executives, sports journalists, news journalists, physicians, prosecutors, coaches, cookbook authors, and children’s book sports in various strategic endeavors including media placements in high-profile national media and industry outlets. In coordination with our book publishing and publicity efforts, we have implemented numerous marketing and promotional campaigns that have served our clients well.

As our agency’s architect, Cindy Birne has a reputation as a tenacious publicist with irrepressible energy and enthusiasm that has established her as an expert in her field.

Media Coverage:

Services

Publishing

Consultant

Advisory

Whether you are a published author or a new author with a story to tell, we help guide authors through the publishing process.

Customized Publicity

What's the point of having a book if no one knows it exists?

Marketing Campaigns

Every campaign is strategically designed and customized target specific to a client’s needs, goals, and desires for their book project. We will devise a strategic game plan based on your specific topic and goals to ensure success.

Celebrity Book Endorsements

High-Profile

Book Forewards

We have an extremely high success record in securing high-profile celebrity endorsements from international celebrities, diplomats, politicians, corporate titans, NY Times bestselling authors, high-profile athletes, sportscasters, professional and collegiate athletic coaches, athletic directors, radio and TV personalities, actors, musicians, directors, producers, renowned physicians, motivational and self-help gurus, high profile lawyers, respected pastors, corporate organizations, institutes and associations, environmentalists, famous chefs, philanthropists, professors and journalists among others reaching across all book genres.

Press Kits

Stand Out Messages

Outreach

Press kits provide members of the media, book reviewers, book buyers, bookstore managers and event planners with valuable information they need to know about a book and the author. Our team will create a professional press kit that includes a hi-res cover image, author head shot, author bio, book summary, social media platforms, talking points, endorsements, and sales sheet information. Press kits are equally valuable for guest speaker outreach and website content.

Press Releases

PR Web Releases

PR NEWSWIRE

Press releases are sent to members of the media and book review editors to generate awareness about a forthcoming book as well as for story, interview, chapter excerpt, or guest contributor consideration. Media “hit lists” are customized target specific to members of the media who cover a specific topic, and thereafter, press releases are sent to announce the official launch of a new book. PR Web releases serve to establish an online news presence about a new book. A PR Newswire is another option.

National Book Reviews

Submissions

Advanced Readers Copy

Galley copies or what is known in the publishing industry as the ADVANCED READERS COPY (ARC) of a book are sent to top national book reviewers 3-6 months in advance for book review consideration. Reviewers include but are not limited to: Publishers Weekly, BookLife-Indie (a division of Publishers Weekly for independent books), Kirkus Reviews, Library Journal, Foreword Reviews, Book Page, and BookList. Cover letters and press kit material information in support of a title accompany each mailing. In some instances, a digital copy of the book interior and cover image can be submitted directly to the review outlet

Media Outreach

High Profile Global, National, Regional, and Local Media Outlets

Media Placements

Media coverage plays an important role in bringing awareness to your story, your book or event. We work directly with members of the media to successfully secure media placements in high-profile industry outlets on a national, regional, local, and global level. This includes print, broadcast, online, and podcast programming. The key to everything is follow-up, follow-up, follow-up. We go the extra mile on behalf of clients by providing members of the media with as much information as possible to secure and enhance guest segments, interviews, and story coverage. Once an interview or guest segment has been booked, we coordinate all activity including studio bookings and car service for clients as needed.

Services

Publishing

Consultant

Advisory

Customized Publicity

What's the point of having a book if no one knows it exists?

Marketing Campaigns

Celebrity Book Endorsements

High-Profile

Book Forewards

Press Kits

Stand Out Messages

Outreach

Press Releases

PR Web Releases

PR NEWSWIRE

National Book Reviews

Submissions

Advanced Readers Copy

Media Outreach

High Profile Global, National, Regional, and Local Media Outlets

Media Placements

cindy-birne-pr-celebrity-book-endorsements

Celebrity Book Endorsements

NY Times Best Selling Authors
Corporate Titans
Public Service Professionals and Diplomats
Athletes and Coaches
News Journalists, Broadcasters & Broadcasting
Environmentalists
Attorneys
Actors | Directors | Producers
Radio Personalities
University Chancellors & Professors

Navigating the Publishing | Publicity | Marketing | Promotion Process

Navigating the publishing industry can be overwhelming. Cindy Birne PR offers you in-depth insight to better understanding the journey. Whether you are a published author or a new author with a story to tell, we help guide authors through the publishing process. We will assist you with editorial evaluation, manuscript development, introduction to writers to help you get your story told, top editors, cover designers, website designers, publisher outreach and literary representation.

Cindy Birne PR represents bestselling authors including thought leaders, diplomats, historians, CEOs, business executives, sports journalists, news journalists, physicians, prosecutors, coaches, cookbook and children’s book authors in various strategic endeavors including media placements in high-profile national media and industry outlets.

Preferred Genres

Cindy Birne PR carefully vets authors based on the genres that we represent.

  • Biography

  • Autobiography
  • Memoir
  • Narrative
  • Business
  • Leadership
  • Sports
  • Entertainment
  • Politics
  • History

  • Children’s Books

  • Cultural Affairs
  • True Crime
  • Self-Help
  • How-to

  • Health
  • Medicine
  • Lifestyle

  • Coffee Table Books
  • Cookbooks

Preferred Genres

Cindy Birne PR carefully vets authors based on the genres that we represent.

  • Biography

  • Autobiography
  • Memoir
  • Narrative
  • Business
  • Leadership
  • Sports
  • Entertainment
  • Politics
  • History

  • Children’s Books

  • Cultural Affairs
  • True Crime
  • Self-Help
  • How-to

  • Health
  • Medicine
  • Lifestyle

  • Coffee Table Books
  • Cookbooks

What Clients Are Saying

former-u-s-ambassador-robert-w-jordan-book-publicity-dallas

“I retained Cindy in 2015 to assist with publicizing my book Desert Diplomat: Inside Saudi Arabia Following 9/11. The rollout was a roaring success, with major television network interviews, speaking engagements and considerable buzz. I continue to ask Cindy to handle recurring television appearances and speaking engagements. She is terrific, always going the extra mile to get the job done, dealing with the publisher and handling logistics day or night. Her energy and delightful personality make her a joy to work with. She has my highest recommendation!”

Robert W. Jordan, former U.S. Ambassador to Saudi Arabia, Diplomat in Residence, John G. Tower Center for Political Studies at SMU, and author of Desert Diplomat
author-gary-myers-book-publicity-dallas

“If Tom Brady is ‘TB12,’ then Cindy Birne is ‘CB12.’ Well, that’s what I call her. You want Brady in the Super Bowl, and you want Cindy designing and leading your public relations campaign. She is energetic and enthusiastic and experienced. Cindy is all about her clients and has amazing contacts in every media platform. She devised the game plan to get the word out about several of my books and the results have been rewarding. She knows sports, politics, social issues. I know if you hire Cindy, you are giving yourself the best chance to succeed.”

Gary Myers, long-time NFL columnist and author of NY Times bestseller Brady vs. Manning, My First Coach, How 'Bout Them Cowboys? Inside the Huddle with the Stars and Legends of America's Team, and The Catch

“Cindy has amazing contacts, unbelievable energy and works so hard to promote my books that you’d almost think she wrote them. I’ve grown accustomed to radio and television producers telling me,’ Your publicist is fantastic’.”

John Eisenberg, NFL journalist and bestselling author
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“I admire your energy, courage, style, strength, and bravery.”

Nan Alexander Doyal, President of The International Forum, author of Dig Where You Are: How One Person's Effort Can Save a Life, Empower a Community and Create Meaningful Change in the World

“Publicist Cindy Birne was a rock star. Her enthusiasm and passion is unmatched. She attacked the project and made me feel that we could do something special.”

Matthew Doherty, former American college basketball coach best known for his time as head coach of the University of North Carolina Tar Heels men's basketball team, and member of the 1982 UNC NCAA championship team, current president, Doherty Leadership Practice, and author of REBOUND: From Pain to Passion, Leadership Lessons Learned
cindy-birne-book-publicist-promotion-marketing-events-dallas-kristin-kaufman

“In the publishing process of my first book, I learned a great deal. One shining aspect of my initial experience was the work and energy put forth by Cindy Birne. She was tireless in her attempt to promote all THREE of my books, and I was especially grateful and impressed with her ability to secure amazing endorsements from the most notable celebrities and business executives. Her vivacious personality and refusal to ‘take no as an answer’ was a tremendous benefit to the publicity campaign of my first book.”

Kristin S. Kaufman, founder, Alignment, Inc.,® and author of the Is This Seat Taken? book series
book-author-joseph-a-bailey-book-publicity-dallas

“Cindy’s ambition is born out of her commitment and desire to obtain the goals on behalf of her client’s. Her dedication, loyalty, and vitality is untiring and, when channeled into her numerous efforts, produces results benefiting everyone.”

Joseph A. Bailey, III, Bailey & Associates, Former CEO Miami Dolphins

“Energy. Enthusiasm. Experience. Those are the attributes of Cindy Birne that immediately come to mind. Cindy honed her skills under legendary Dallas Cowboys Hall of Famers Tex Schramm, Tom Landry, and Gil Brandt. Cindy is fearless, creative, and effective. She is an asset on any project she undertakes.”

Greg Aiello, former senior communications executive of the Dallas Cowboys and NFL

“Cindy Birne is a whirlwind.  No one puts forth more energy on behalf of her clients!”

Jeffrey A. Engel, Director of the Center for Presidential History, Southern Methodist University, Historian, Author, and CNN commentator

“Cindy Birne is an amazing PR expert with bold ideas, swift action, great communication and an amazing attention to detail.”

Jane Ramsey, former EVP of HR for a Global Retail Enterprise, and author of VISION QUEST: a journey to happiness

“It has been a great pleasure of my life to get to know you and work with you. I will never forget it, and I hope we can repeat it again soon.”

Timothy Krause, Deloitte Consulting Game Changer,Independent consultant, popular motivational speaker, and author of Finding Theo: A Father’s True Story of Loss, Hope, and Discovery

“With her many, well-established contacts in the publishing world, Cindy is able to give her authors access to the right media platforms for the best possible exposure to promote their books. She is a driven professional who is realistic, enthusiastic and fun to work with.”

Rob Blagojevich, Business Owner, and author of FUNDRAISER A: My Fight for Freedom and Justice
author-suan-foster-book-publicity-dallas

“Cindy Birne was an absolute pleasure to work with! She helped launch my first book at the onset of all the unknowns of Covid and assisted me as well with the launch of my second book during a very emotional time in my life. Cindy is so professional, organized, responsive and strategic. She answered questions before ever thinking to ask them. Cindy is clearly well connected with Dallas, L.A. and more media publications and influencers. I would highly recommend working with Cindy Birne PR.”

Susan E Foster, speaker, advocate, and author of Charming Impossibles: How Ordinary Angels Help Free the Hopelessly Stuck, and INSIDE HIS locked BOX: The Marshall Racing Project 33 Story

“I hope authors realize how lucky they are to have a perfectionist like you at the helm. I am so glad to be working with you Cindy. Thanks to your careful attention, I know the final book will be beautiful.”

 

Nancy Churnin, award-winning children’s book author of Dear Mrs. Dickens, Queen to the Rescue and The William Hoy Story among others

“I admire how you balance diligence with respectful non-annoying-ness in your approach. You are good at your job. I will hire you when I am ready to write my own book!!!”

Neil Best, Newsday

“Cindy worked with me on the launch of my latest book, Saving is Sexy. Her advice and guidance was invaluable, not to mention the exposure she provided. Can’t wait to work with her on my next project.”

Alice Wood, JD, Author and Entrepreneur

“Cindy Birne exceeded my every expectation as a publicist in the arena of public relations and marketing. I could not have asked for a better performance.”

Orville Rogers, Philanthropist, Pilot, Gold Medal Track Star, and author of THE RUNNING MAN: Flying High for the Glory of God

“Cindy Birne is a dedicated hard working, enthusiastic publicist and budding Literary agent with whom I have enjoyed working with. “

Dr. Kenneth H. Cooper, MD, MPH, Founder and Chairman, Cooper Aerobics Center, and NY Times bestselling author of many titles including AEROBICS

“Cindy Birne’s energy and enthusiasm are infectious. If you are looking for someone who passionately loves what she does, looks out for her clients, and thrives on producing results look no further. Her can-do attitude coupled with her genuine warmth and personable approach, will serve you well.”

Marvin J. Stone, MD, MACP, FRCP, author of When to Act and When to Refrain: A Lifetime of Learning the Art and Science of Medicine

“Cindy is someone who you want in your corner, because she fights for you with everything she’s got. Her years of hard work, impeccable experience, sharp intelligence, and vibrant personality are just a handful of her several attributes she brings to the table. Cindy has an incredible way of using all these elements to help elevate your brand, company, etc. and take it to new heights, which she has done beautifully for us. Cindy has gone above and beyond to help spread the word about The Bone-In Butcher Shop and help gain traction and notoriety for our brand, and she continues to do so with unmatched energy and poise. We are so thankful for the opportunity to have worked with her up to this point, and are even more thankful that we have the chance to continue working with her to reach even newer heights. Bringing Cindy Birne onto your team is a decision that should be a given when it comes to wanting success, because Cindy doesn’t bring home anything less!”

John Sayklay, Founder, Bone-In Butcher Shop

“Cindy Birne is an absolute delight to work with and is relentless in her pursuit of producing outstanding results for her clients. Cindy sets very high standards for herself and her clients . She is extremely savvy and creative in her approach to media and PR. Cindy’s passion, experience, and professionalism were instrumental in bringing my book and messages about motherhood and self-care to new markets. Working with Cindy positively impacted my book sales and enhanced my overall brand.”

Julie Burton, author of The Self Care Solution--A Modern Mother's Must-Have Guide to Health and Well- Being, and founder of ModernWell, the first women-centered cooperative workspace and wellness center in Minneapolis, MN

“Cindy Birne is a very talented and capable professional. She is always on top of things, and never drops a ball. Working with her is an absolute pleasure.”

Thomas D. McNeese, Ph.D., MBA, President, Houston Committee on Foreign Relations

“I am honored to let the world know that you made my first award-winning children’t book “I’ll Follow the Moon” come to be.  You make the client feel very important…as if they were stars already and that is CRUCIAL to a client’s self-confidence and success. It is very scary going out there with your own creation in front of the world to see. You booster us up. Love you, Cindy!”

Stephanie Lisa Tara, publisher and bestselling children's book author of I'll Follow the Moon

“If there is anyone who can work wonders with public relations, it is Cindy Birne. She persisted in obtaining ten sensational endorsements from important people, many of whom had never met the authors. Suggest a marketing opportunity, and it is almost as good as done. Suggest a venue for a speaking engagement, and she reports back with a tentative date. I have yet to explain how Cindy does it; my best stab is that she is charismatic, patently genuine, persistent, and very likeable. Whoever benefits from her skills is a lucky author, athlete, actor, football club, or businessperson, all of whom have found success through her talents.”

Gregory G. Dimijian, M.D., Clinical Associate Professor of Psychiatry, University of Texas Southwestern Medical Center, Dallas, Texas

“Cindy Birne is the consummate public relations expert who brings passion and enthusiasm to everything she touches. Highly motivated, her tenacity and meticulous attention to detail will get you the desired results.”

Hugh Aynesworth, Four-time Pulitzer Prize finalist, bureau chief of both Newsweek and the Washington Times, investigative team leader for ABC's 20/20, reporter for The Dallas Morning News, author of November 22, 1963: Witness to History

“We began working with Cindy Birne several months in advance of the release of Stephen Evans Jordan’s first novel TATIANA AND THE RUSSIAN WOLVES. Cindy’s enthusiasm and creativity are unmatched––we are very grateful for her expertise and dedication.

Susan Jordan and Stephen Evans Jordan, author of Tatiana and the Russian Wolves

“Cindy possesses a high level of energy and enthusiasm. Her dedication, loyalty, and genuine concern for her job at hand is a valuable asset. Her ambition is born out of her commitment and desire to obtain results.”

Texas E. Schramm, former President and General Manager, Dallas Cowboys Football Club, Pro Football Hall of Fame

“You don’t have to sell your abilities to me; your first email to me smoked with your energy.”

David Jacobs, Creator, Dallas

“Cindy has a sharp mind. She possesses a tireless energy, plus unbelievable enthusiasm for everything she undertakes. She is impatient only with herself. Her genuine warmth and good judgment will serve you well.”

Suzanne Mitchell, former Director, Dallas Cowboys Cheerleaders

What Clients Are Saying

Royalty & Independent Publishers
University Presses

Our agency works with royalty publishers including Hachette Group, Crown, Grand Central Publishing, Penguin Random House, Simon & Schuster, St. Martin’s Press, Clarkson-Potter, and Basic Books. We also work with independent publishers, Christian book publishers, and university presses including Cornell University Press.

Cindy Birne PR has collaborated with publisher’s in-house publicity and marketing teams to help enhance efforts in support of new titles by authors we represent. We work directly with members of the media including writers, editors, journalists, designers, book reviewers, bookstores, and bookstore buyers. In addition, we collaborate with talent agencies while also collaborating with major motion picture studios including Fox Searchlight Pictures and Paramount Pictures on select cross-promotional events.

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Let’s Get Started

Let’s Get Started