Cindy Birne, President of Cindy Birne Public Relations, LLC founded in 2014, brings thirty-plus years of experience in publicity, marketing, and promotion involving book publicity and publishing, professional sports and entertainment, special events, select business ventures and philanthropic organizations. She has represented bestselling authors, high-profile athletes, coaches, CEOs, business executives, diplomats, sports journalists, news journalists, physicians, prosecutors, sports organizations, and nonprofits in various strategic endeavors including media placements in high-profile national media and industry outlets. Her irrepressible energy and enthusiasm will serve to invigorate your goals, and her reputation as a tenacious publicist has established her as an expert in her field.
Beginning her career as an advertising executive, Cindy found her true calling in public relations, marketing and promotion of the Dallas Cowboys Football Club under the leadership of legendary President and General Manager Tex Schramm. Mentored by the best, she learned the “ins and outs” of the sports and entertainment industry honing her skills along the way.
When the team was later sold, Cindy transitioned into sports marketing to become the Director of Public Relations and Marketing for Talent Sports International where she represented and worked with high-profile athletes including future NFL Hall of Famers, NBA legends, MLB standouts and Olympic Volleyball all-stars. At the same time, she coordinated numerous sports and entertainment events which included securing corporate sponsors, organizing press conferences, and obtaining comprehensive media coverage.
Cindy co-founded the NFL Quarterback Club which brought together the best current and former NFL Quarterbacks of all-time including advisory board members *Johnny Unitas, *Bart Starr, and *Daryle Lamonica, Roman Gabriel, Lynn Dickey, Vince Ferragamo, and Craig Morton. The purpose of the organization was created to support worthwhile causes through celebrity sports events, endorsements, and literary opportunities.
As the NFL Quarterback Club gained traction, Cindy entered a venture with New York based Burson-Marsteller to become an affiliate consultant to their sports marketing division with focus on the Texas market while continuing her work with the NFL Quarterback Club and other sports related activities. Cindy worked directly with owners, executives, advertising agencies, corporate sponsors, professional athletes and coaches within the NFL, MLB, NBA, and NHL.
Following an introduction to renowned literary agent Jan Miller at a book launch event, Cindy was invited to exchange high-profile athletes for bestselling authors to became Director of Publicity and Marketing for Dupree-Miller Literary, Inc. Accepting the position, she began representing NY Times bestselling authors Tony Robbins and Stephen R. Covey while learning the “ins and outs” of the publishing industry.
A few years later, she took time off for motherhood while also volunteering her time and resources to philanthropic organizations. Cindy stepped back into publishing industry by leading the publicity team of an independent publisher in Dallas, Texas.
In 2014, Cindy launched Cindy Birne Public Relations, LLC., where she continues to generate publicity and marketing rollouts, create media “buzz” and coordinates events on a local, regional, national, and global level. She works directly with members of the media, publishers, editors, writers, cover designers, in-house publicity and marketing teams within publishing houses including Grand Central Publishing, Hachette Group, Crown, Simon & Shuster, Penguin Random House, Bantam, Clarkson Potter, independent publishers, and university presses. Cindy has collaborated with major motion picture studios including Fox Searchlight and Paramount on cross-promotional publicity campaigns and film premieres. She works with publicity executives at the top talent and PR agencies including CAA, Endeavor, Rogers & Cowan PMK, ICM and 42 West.
Cindy also volunteers her time and resources to help raise funds for numerous philanthropic organizations, serving on the boards and committees for numerous luncheons, galas, and soirees. She lives with her husband in Dallas, Texas.